Selected Work & Experience

Playback Rewards Platform (Acquired, March 2026)

Co-founded and led design and production across web, mobile, and data systems for Playback Rewards — recently acquired by Entravision.

• 600k+ users across mobile apps and platform
• Designed and built full data pipeline (GCP Pub/Sub, BigQuery, DBT, Looker Studio)
• Led Android app development and platform architecture
• Built fraud detection and mitigation systems
• Highly cost-efficient infrastructure (< $5k/month total platform cost)
• Custom analytics system operating at < $1k/month

• Acquisition press release

AI Recommender System for In-Game Purchases (PerBlue)

Designed and implemented a production AI system that dynamically generated personalized purchase bundles for players in a large-scale mobile game.

• Used daily by a large active player base
• Directly influenced monetization and user experience
• Built for performance, scalability, and continuous iteration

AI Shopping Assistant Prototype (Perusable.ai)

Designed and built an AI-powered shopping assistant integrating LLMs into a live product experience.

• Real-world LLM integration into user-facing workflows
• Focused on practical UX and system design
• Early exploration of AI-driven commerce experiences

Data Platform & Analytics Infrastructure (PerBlue)

Architected and maintained a large-scale data platform powering analytics and decision-making across multiple products at PerBlue.

• AWS + Snowflake + DBT-based pipeline
• Processed millions of events per day
• Managed 10+ TB of analytics data
• Enabled reporting, experimentation, and product insights

Mobile Games & Product Development (PerBlue)

Contributed to and helped scale multiple mobile games over 14 years at PerBlue Games.

• Titles include Disney Heroes, DragonSoul, Parallel Kingdom, and others
• Disney Heroes reached 40M+ downloads
• Portfolio exceeded 60M+ total downloads
• DragonSoul was acquired by GREE for $35 million

• Read acquisition article